Learning Outcome 2.8:
Devise and apply a marketing mix in order to promote a new or existing product or service. (Links to LO’s 2.2, 2.7, 2.9, 3.3) In our view, the following are the key ideas and messages for this topic:
http://www.irishtimes.com/sport/soccer/english-soccer/from-tayto-crisps-to-nights-in-a-travelodge-what-would-pogba-s-fee-get-you-1.2750551 The video on this page on the Irish Times website looks at spending alternatives for the €110million which Manchester United paid to Juventus for the footballer. It's light-hearted and uses 'currency' which the students are familiar with, e.g. Tayto Crisps, cars, etc. It would be a great ice-breaker and introduction to the topic of opportunity cost and should certainly help students to think of alternative uses for money. If you wish to take it to a deeper level and explore some economic theory, there is scope to look at the impact of supply and demand on price (transfer fees) and perhaps also the purchasing power of a player who reportedly earns €220,000 per week. That would buy an awful lot of Taytos, but might be subject to diminishing marginal utility! Categories All |
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